ALKALINE WATER

India’s First—Alkaline Packaging Water under the brand pH Cure. pH CURE is a premium water based electrolyte beverage, upgraded with pH 9.5, electrolytes and minerals. This can provide a more lasting solution, for the body to adapt to a healthy and active lifestyle. Calcium, Magnesium, Potassium and Sodium have properties to accelerate hydration and energize the body. Livewell Systems Private Limited is a company registered in India. The Company has two divisions. The Packaged Drinking Water Division is engaged in the manufacturing, distribution, marketing and sales of packaged drinking water across the globe. The Water Systems division is engaged in the manufacturing, distribution, marketing and sales of water dispensing machines and water systems in India and abroad. The Company has technology for chemical free alkaline water and has the brand pH Cure. The Company proposes to create and promote the pHCure brand across India and globally. The Company is promoting its brand and products through conventional and emerging mediums of advertising. The promotional mix of pHCure also includes personal selling, sales promotions, public relations, and media publication. The Company is partnering with franchisees/co packers and other channel partners to localise manufacturing of its superior value-added bottled alkaline water and is undertaking to sell, promote and market the product locally.